EXPERIENCE
FREELANCE CREATIVE
Creative Director + UI/UX + Branding & Identity + Designer
2012 / TODAY
Independent freelance and consulting offering leading creative, branding, experience and strategic marketing services.
Working with companies and startups in Education, Parenting, Investing, Outdoor Adventure, Home Improvement, Hospitality, and Community Engagement, managing multi-disciplinary teams.
Furthering skill sets in: generative art / content, user experience and interfaces, coding, prototyping, and content creation.
Acted as the agency of record for one of the nation’s 30 largest Public Relations and Investor Relations firms for clients such as Mitsubishi, Lansinoh and The Arc Alliance.
Brought on by a global employee recognition company to reinvigorate their UX and UI systems utilized by the Fortune 500.
PREVIOUS EXPERIENCE
CONSULTING CREATIVE DIRECTOR
Somace
2010 / 2012
Oversaw design, production and installation on wayfinding projects for Hilton Hotels and high-end real estate ventures, both on Hawaii and internationally.
Developed brand strategies and retail environment designs for Maui Divers Jewelry and its brands - leading to 20%+ increase in sales and visits.
PARTNER / FOUNDER + CREATIVE DIRECTOR
seventy7
2005 / 2009
Partnered up to start a two-person, one-client advertising boutique shop in a spare bedroom.
Grew in to a full-service agency with a diverse client list, real employees, increased year-over-year billings, an office in the big city, and legit furniture.
Co-managed day-to-day operations, at the same time spearheading new business initiatives and leading both the creative and interactive departments.
SENIOR ART DIRECTOR > ASSOCIATE CREATIVE DIRECTOR
Winning Strategies
2003 / 2005
Led campaigns for local health care systems - Cooper Hospital & Robert Wood Johnson - tri-state area initiatives - NJ Transit & New York Waterways - and national efforts - New Jersey Tourism & The Anti-Defamation League.
Teamed with NJ Transit in launching The Light Rail with unique branding, coordinated marketing, interactive and grass-roots promotional efforts.
SENIOR DESIGNER + DIRECTOR / EDITOR
160over90
2002 / 2003
Lead creative on Chestnut Hill College for their re-brand as a co-educational institution. Guided a tactical effort with staff, alumnae and students, increasing enrollment 46% year-over-year.
Directed, designed, edited and produced original branding videos for Herman Miller to celebrate their visionary creative heritage.
ART DIRECTOR + INTERACTIVE CREATIVE DIRECTOR
The Weightman Group
1999 / 2002
Brought on as a freelance fill in - left three years, two promotions, and numerous award-nominated campaigns later.
Assembled and led the agency’s original internal Interactive Department. Created the first branded websites and interactive media campaigns for clients Ludowici Roof Tile, PHEAA and the Central Philadelphia Development Corporation ( CPDC ).
EXPERTISE
Brand Development
Creative Direction
Art / Design Direction
Product Design
Strategy Development
User Experience Design
User Interface Design
Web & Application Design
User Research & Testing
Project Management
Journey Mapping
Typography
Prototyping
TOOLS
Adobe Creative Suite
Figma
HTML / CSS / Javascript
Midjourney
ChatGPT / DALL•E
Lego
Pencil & Paper
SKILLS
Team Leader
Active Listener
Conceptual Thinker
Focused & Efficient
Problem Solver
Self-motivated
Adept Learner
Adaptable
Empathic
Authentic
SELECT CLIENTS
Hilton Hotels
Engage2Excel
Mitsubishi
Sallie Mae
AAA
Sunoco
Gregory FCA
Herman Miller
NJ Transit
Lansinoh
CertainTeed Roofing
New Jersey Travel & Tourism
The Pennsylvania Horticultural Society
Chestnut Hill College
The Arc Alliance
Horizon Blue Cross
Children's Hospital of Philadelphia
Maui Divers Jewelery
PHEAA
The Anti-Defamation League
Greater Philadelphia Tourism
OceanFirst Bank
The Flower Show
UPromise
Dickinson College
Philadelphia Federation of Teachers
WXPN
Public Relations Society of America
NY Waterways
Ludowici Roof Tile
EDUCATION
HUSSIAN SCHOOL OF ART
Degree in Advertising, Marketing & Design
NEW YORK CODE & DESIGN ACADEMY
Full Stack Coding & Development
THE 4As
The Institute of Advanced Advertising Studies
© KEVIN FERKO