All you need is an idea.
And a #2 pencil.

A creative collaborative, whose name was sparked from the first tool used to bring ideas from thought to final form. Literally came out of a naming exercise, and looking at what I was using to jot ideas and concepts down with...

BRANDING  +  IDENTITY PACKAGE

When concepting the business card, I really wanted people to interact with it.

With a name like No2Pencil, why not involve an actual pencil...

Working on a project with a local letterpress shop, the idea came to 'blind' press the main content of the card, with the back of the card being the only side with ink. 

Here, a link was placed to instructions on how to reveal the content using a pencil rubbing or burnishing technique.

The added bonus was, it then led the audience to already be on the agency's site.

©  KEVIN FERKO