Do not go where the path may lead, go instead where there is no path and leave a trail.

Ralph Waldo Emerson

When a lawyer was looking to trade the laws of the land for the ones of nature, the first part of the adventure was to map out a path from dream to reality. And while he could guide anyone along hikes, down rivers, and to the top of mountains, he needed his own navigator when it came to branding, marketing and a trip down the information superhighway.

BRANDING  +  WEB DESIGN

"The experience, the adventure, that is the brand."

Coming from the client, it kind of seemed very easy and simplistic, at first.

But once you start to understand the encounters being offered, what their team aids others in experiencing, and the grandeur that is still both personal and intimate, you need to take a step back.

The logomark was meant as a visual reflection of the name, while looking to be simple, modern and clean.

The typemark was adapted from the Pressio typeface.
The original sketch for the typemark brought in visual cues from the naming. 
The L's nest into each other like valleys between mountains.
The 'to' carrying you from 'valley' into 'summit'.
And the M's forming conjoined peaks.

The website is where visuals are brought in to begin to showcase the majesty and scope of Valley to Summit's offerings. By playing with the headline type treatments, we also show distinction between each category of adventure.

©  KEVIN FERKO