Crafting a
masterful vision
for a
master craftsman
with vision.

A new generation came up to continue a proud family business. While history and reputation had served them well in the past, they wanted to look ahead and build for the generations yet to place their own hands to stone, wood, and glass.

The name Artisan Tile no longer fit all the unique services the family wanted to represent. And a weak position in the online community, meant more than just their brand had to be re-envisioned.

BRANDING  +  BRAND . IDENTITY  +  WEB DESIGN  +  SOCIAL  +  CREATIVE DIRECTION

When considering the name in the re-brand, the fact that the company had such history with in the area they served and lived, led to the thought to keep the term 'artisan' and build from it.

There was also this idea that, as part of the future of the company, they would bring in highly-skilled laborers and craftsman to be more full service in their work. Rather than using day laborers, these would be more like partnerships, that they and their customers could rely on.

'An association of people for mutual aid or the pursuit of a common goal.'

Sounds like the definition of a word.

In crafting a brand line, a link back to tradition and history was explored and really fit in with the new, yet old school, naming. While researching the lineage of the family, it was truly global in it's reach, and languages started to play into the thinking.

So I dug back into my notes about a latin phrase I had really liked, but never could find the right place for.

If it was good enough for Francis Bacon...

©  KEVIN FERKO